A successful campaign starts with a strong foundation. Our feasibility studies gather donor opinions and provide vital information. Fellowship Development creates a customized campaign plan for each client – no cookie-cutter approach here.
A successful Christian capital campaign is a complex fundraising effort, involving leaders, staff members, fundraising consultants, volunteers and, most importantly, donors. A campaign is often years in the making. And the pledge period will extend for three or more years. All of which is to say that to embark upon a capital campaign without a plan would be setting your organization up for failure. That’s why Fellowship Development recommends a comprehensive feasibility study. It allows our team to craft a thorough campaign plan. Here are a few of the important steps in a campaign plan:
Your donors want to support your organization and mission. They are already in your corner. But a Christian capital campaign requires giving above and beyond their usual generosity. In order to make that fundraising request, it is important to have an appealing case for support. And to share how a donor’s support will help your community. This foundation is vital to a success campaign and one of the key steps in a campaign plan.
Even with a fundraising consultant, like Fellowship Development, working with you every step of the way, a campaign plan will fail without a team approach. Your volunteers and staff will meet with donors and ask for support. Each of our campaign plans includes time for gathering a volunteer team and training them in the art of the fundraising request.
During the feasibility study, Fellowship Development analyzes the data to understand how best to approach each donor and to set ask amounts. The process of setting ask amounts is an important step in the campaign plan. Aiming too high could turn donors off and stunt fundraising. Aiming too low could leave your organization short of goal. That’s why wealth research and data analysis are an important part of campaign planning.
While a campaign plan should not hinge on the support of foundations, researching grant opportunities and other avenues of support helps make sure your organization leaves no rock unturned. Fellowship Development has a team of foundation researchers and grant writers to maximize this part of the campaign plan.
Fellowship Development conducts in-depth interviews with key stakeholders and conduct large-scale online surveys to learn as much as we can about your community. The provides great data for campaign planning.
Our campaign plan includes a comprehensive communication strategy to communicate your goals and mission to every part of your donor base.
Because we’re not embedded in your parish, we can gather candid, unbiased feedback from donors and stakeholders during the feasibility study. And our campaign plan will reflect this important information.
Our team specializes in Christian fundraising — and every campaign plan is designed to reflect your mission and values.
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Connect with us today! Tell us about your organization’s vision, goals and funding needs. Let us design a plan that helps you achieve your goals and advance your mission.
Yes! A campaign plan without a feasibility study is like driving in the dark without your headlights on. You may reach your final destination, but the chance’s of disaster are much higher. Campaign planning without gathering the important data during a feasibility study will achieve much worse results.
A typical campaign plan will include a campaign timeline, a developed case statement, thorough data analysis, a customized communications strategy, volunteer and leadership training.
Campaign length depends on the scope of the project, number of donors involved and more. A typical Christian church campaign will only be a few months of active solicitation. A Christian school campaign may last a year.
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